• Arun Velu

Customers are an essential part of any business; all businesses require to retain their customers especially if they offer subscription services. By the use of churn modeling, we can optimize this process and ensure that businesses of all sizes can be more comfortable as far as customer retention is concerned. This paper majorly analyzes how churn modeling is done, the formula used to calculate a churn rate, and the types of churn used in the ecosystem.

Machine Learning, Computer Engineering, Customer and Churn.

"Customer Churn Management Using Predictive Modeling – A Machine Learning Approach", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 4, page no.1410-1421, April-2021, Available :http://www.jetir.org/papers/JETIR2104396.pdf

"Customer Churn Management Using Predictive Modeling – A Machine Learning Approach", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 4, page no. pp1410-1421, April-2021, Available at : http://www.jetir.org/papers/JETIR2104396.pdf