• Dr. Suma Dawn

Abstract: Retail trade, an important component of urban economic activity reflects the level of development of an urban area. Retail trade activities are essentially consumer oriented and hence, their location, structure and spatial pattern in relation to the fast changing customer behaviour of an urban society merit a detailed study. Retail consumption takes place in a variety of settings such as home, informal markets, stores, shopping streets and especially the shopping malls. The changing urban space is essentially related to the new mode of retail economy, which is an impact of ‘globalization’. ‘Globalization’ and ‘Shopping mall culture’ are essentially the character of the post-modern urbanisation. Thus, the process of globalization through which the resources are accumulated under the grip of few MNCs, widen the gap between rich and poor in the societies of developing countries like India. The urban space is changing day by day along with the urbanism of city-dwellers of Asansol in West Bengal due to advent of new retail economy. Changing consumer behaviour replaces the ‘traditional bazaar economy’ with the ‘new retail trade economy’ of ‘mall culture’. Present paper is an effort to find out the effects of this rising trend of trade and commerce on other retailers and to identify the impacts of shopping mall culture on urban way of life. The emerging issue of retail economy is gradually changing the socio-cultural behaviour of the urban natives of the area under review.

Globalization, Post Modernism, Urbanism, Shopping mall, Retail trade, Mall culture, Customer

"Globalisation and New Retail Economy on Changing Urban Space: A Geographical Perspective", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 4, page no.1639-1647, April-2021, Available :http://www.jetir.org/papers/JETIR2104425.pdf

"Globalisation and New Retail Economy on Changing Urban Space: A Geographical Perspective", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 4, page no. pp1639-1647, April-2021, Available at : http://www.jetir.org/papers/JETIR2104425.pdf