• Jyothi C V

Advertisements are a way through which companies communicate with consumers about their products and services. Their main purpose is to inform people about what is being offered and to persuade them that a particular product or service is better than others available in the market. Advertisements also help keep products in the minds of potential buyers so that they can make informed purchasing decisions. However, misleading advertisements have become a common problem in India and pose serious risks to consumer rights and public health. False and deceptive advertisements especially affect vulnerable groups such as children, young people, and economically weaker sections. Many advertisements are aimed at children and youth and often fail to provide important details, such as the nutritional value of food products. In many cases, the advertised products are addictive and offer little real benefit for the money spent. Despite these concerns, advertising continues to play an important role in the social, economic, and political development of countries with free-market economies. Considering both the positive contributions and the harmful effects of advertising on consumers, there is a strong need to review and strengthen the existing regulatory mechanisms. This paper studies the laws in India that deal with misleading advertisements and examines the relevant legal provisions.

Keywords: Consumer Rights, Right to health, Misleading Advertisement, Consumer Protection Act, etc.,

"Analysis of Misleading Advertisements in India: A Study with special Reference to Consumer Rights", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 4, page no.106-115, April 2021, Available :http://www.jetir.org/papers/JETIR2104443.pdf

"Analysis of Misleading Advertisements in India: A Study with special Reference to Consumer Rights", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 4, page no. pp106-115, April 2021, Available at : http://www.jetir.org/papers/JETIR2104443.pdf