• M.Sumathi
• Kaviya S
• Padmaselvi S K
• Srinithy A

ABSTRACT: Online shopping during this Pandemic has become very common and an essential way of purchasing too. Due to pandemic, severe lockdowns were implemented and that led to shortage of food items. Thus, this way of purchasing had been very useful during the pandemic period. The objectives of this study are to analyze the preference rate of online purchase during pandemic with special reference to food industry and to analyze the customer attitude towards the online purchase of food products during Pandemic. This study clearly shows us the preference of the customers regarding the applications they use for purchasing , types of food items they prefer and also about the safety measures they expect versus the measures that are taken.

Online Purchase, Food Industry, Shopping search engines.

"A STUDY ON CUSTOMERS’ PERCEPTION TOWARDS ONLINE PURCHASING WITH SPECIAL REFERENCE TO FOOD INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 5, page no.b246-b250, May-2021, Available :http://www.jetir.org/papers/JETIR2105161.pdf

"A STUDY ON CUSTOMERS’ PERCEPTION TOWARDS ONLINE PURCHASING WITH SPECIAL REFERENCE TO FOOD INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 5, page no. ppb246-b250, May-2021, Available at : http://www.jetir.org/papers/JETIR2105161.pdf