UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 5
May-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2105192


Registration ID:
308979

Page Number

b473-b487

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Title

GENDER DIFFERENCES IN ONLINE SHOPPING BEHAVIOR WITH RESPECT TO TRUST: THE CASE OF PAKISTAN

Abstract

The continuous growth on the internet enables the developing nation to adopt e-commerce, thus providing the access to consumers across the borders. This study attempts to explore the gender difference between online shopping behavior with respect to trust level. Frequency and descriptive analysis have used to understand the mean response of respondents. Cronbach alpha test has used to check the questionnaire’s reliability and Kolmogorov-Smirnov and Shapiro-Wilk tests are used to examine the normality in variables. The results show that all variables are reliable because their Cronbach’s alpha value were greater than required level. However, Kolmogorov-Smirnov and Shapiro-Wilk tests showed that variables are not normally distributed thereby non-parametric tests Mann-Whitney and Kruskall Walis tests have used to examine the gender difference in trust level towards online shopping behavior. Non-parametric tests showed that gender statistically differ with respect to trust level towards online shopping behavior. Consumer rating, technical quality and trust have found statistically significant on the basis of age level while reliability and technical quality are significant on the basis of education level. Therefore, it can be concluded that gender significantly differ in term of trust level towards the online shopping behavior. However, there was no difference among respondents towards online shopping behavior with respect to education level and age level.

Key Words

Gender, Trust Level, Online Shopping Behavior, Pakistan

Cite This Article

"GENDER DIFFERENCES IN ONLINE SHOPPING BEHAVIOR WITH RESPECT TO TRUST: THE CASE OF PAKISTAN ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 5, page no.b473-b487, May-2021, Available :http://www.jetir.org/papers/JETIR2105192.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"GENDER DIFFERENCES IN ONLINE SHOPPING BEHAVIOR WITH RESPECT TO TRUST: THE CASE OF PAKISTAN ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 5, page no. ppb473-b487, May-2021, Available at : http://www.jetir.org/papers/JETIR2105192.pdf

Publication Details

Published Paper ID: JETIR2105192
Registration ID: 308979
Published In: Volume 8 | Issue 5 | Year May-2021
DOI (Digital Object Identifier):
Page No: b473-b487
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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