• Shaima Tai
• Nisarg Shah

As customers being the center point of business, the focus on attracting and satisfying the customers had become a challenging task in the present cut-through competition. In this context the reach and satisfying customers has changed its face from personal to impersonal. Consumers are increasingly adopting electronic channels for purchasing their daily needed products. Consumer perception is the most important factor for all business entities since it helps in developing their brand awareness and perception. The research was conducted to examine the perception of customers towards online marketing of Water Purifier Company with reference to Bardoli city. The objective of the study was to study customer perception towards online marketing, to determine the most preferred tool for online marketing. Descriptive research design was used in this study and primary data were collected through structured questionnaires and 152 respondents were taken for the study. The finding shows that the majority of respondents like word of mouth while they purchase water purifiers.

Perception, Online Marketing, Water purifier

"A Study on Customer Perception towards Online Marketing of Water Purifier Company", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 5, page no.d231-d238, May-2021, Available :http://www.jetir.org/papers/JETIR2105417.pdf

"A Study on Customer Perception towards Online Marketing of Water Purifier Company", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 5, page no. ppd231-d238, May-2021, Available at : http://www.jetir.org/papers/JETIR2105417.pdf