UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 5
May-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2105484


Registration ID:
309466

Page Number

d692-d700

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Title

A Study on Factors Affecting to Investors’ Preference towards Mutual Funds.

Abstract

The Indian mutual fund industry is growing rapidly and this is reflected in the increase in Assets under management of various fund houses. Mutual fund investment is less risky than directly investing in stocks and is therefore a safer option for risk averse investors. The present paper aims at finding out the factors affecting to investors’ preference towards mutual funds. This paper also investigates the motivating factors which encourages the investors to invest in mutual fund industry. To find the factors affecting investors’ preference the primary data is collected through the structured questionnaire. Sample size is taken 100 respondents. The data is analyzed through percentages. It was founded that Tax benefits, high return, price and capital appreciation are some of the major factors which the investor will look into while investing in mutual fund. The findings will help mutual fund companies to identify the areas required for improvement and can also improve their marketing strategies. It will help the Mutual Fund companies to create new and innovative product according to the orientation of investors.

Key Words

Mutual fund, Factors, Investors, Preference

Cite This Article

"A Study on Factors Affecting to Investors’ Preference towards Mutual Funds.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 5, page no.d692-d700, May-2021, Available :http://www.jetir.org/papers/JETIR2105484.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A Study on Factors Affecting to Investors’ Preference towards Mutual Funds.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 5, page no. ppd692-d700, May-2021, Available at : http://www.jetir.org/papers/JETIR2105484.pdf

Publication Details

Published Paper ID: JETIR2105484
Registration ID: 309466
Published In: Volume 8 | Issue 5 | Year May-2021
DOI (Digital Object Identifier):
Page No: d692-d700
Country: Fort-Songadh, Tapi, Gujarat, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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