• Jenish Hareshbhai Patel

Coffee Culture is a brain child of Director Mr Gaurav Narang & he nurtured the brand with his passion and vision. An idea of developing a Coffee brand with a unique café experience came in year 2003. When the whole world was enjoying the new Millennium, Mr Gaurav Narang was busy developing the concept. It took almost a year to come up with the first outlet of Coffee Culture in Surat and it was warmly welcomed by the city. And now the brand Coffee Culture is growing with its Lucknow, Jabalpur, Vapi, kadodara, Bardoli outlets. And many more to come this year. The main purpose of the research paper was to To know the customer satisfaction about service provided by the coffee culture. m The descriptive research method was used as survey and questionnaires were used to collect the data. Nonprobability and convenience sampling method was adopted with the sample size of 100 respondent. To analyse the data frequency, multiple response and T-test were used. The study shows 64% of respondent has visit coffee culture with friends, 37% of respondent with family and only 2% of respondent visit coffee culture alone. 44% of respondent order coffee, and 28% of respondent order sizzler. 84% of respondent has found price of coffee culture is affordable.

"“A study on Customer experience towards coffee culture with special reference to Surat, Adajan”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 5, page no.e616-e627, May-2021, Available :http://www.jetir.org/papers/JETIR2105621.pdf

"“A study on Customer experience towards coffee culture with special reference to Surat, Adajan”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 5, page no. ppe616-e627, May-2021, Available at : http://www.jetir.org/papers/JETIR2105621.pdf