• M.UMAMAHESWARI
• Dr.E.L.RAMAR

The social setting of business is being re-imagined. In the complex world, businesses have long lasting and importance of impact on people, our planet and our ability to sustain the holistic development that we aspire to. Corporate Social Responsibility is defined as the proposition that banks is responsible not only for maximizing profits but also for recognizing the needs of such stakeholders such as employees, customers and suppliers. This definition sets out the kinds of stakeholder groups to whom banks are responsible. It likewise focuses on that duty includes adjusting benefit boost and partners' requirements. This research has been conducted to study the CSR practices of listed banks in Virudhunagar District. The focus of this research was to see if there is any correlation and financial performance within select listed banks in Virudhunagar District. The research was conducted with a sample of 192 Bank branches drawn over the banking sectors.

Keywords: Corporate Social Responsibility, Customer Perception, Stakeholders, Employees, Customers, and Banking Services etc.,

"THE PROFILE OF CUSTOMER PERCEPTION TOWARDS CORPORATE SOCIAL RESPONSIBILITY OF BANKS IN VIRUDHUNAGAR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 5, page no.f241-f249, May-2021, Available :http://www.jetir.org/papers/JETIR2105699.pdf

"THE PROFILE OF CUSTOMER PERCEPTION TOWARDS CORPORATE SOCIAL RESPONSIBILITY OF BANKS IN VIRUDHUNAGAR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 5, page no. ppf241-f249, May-2021, Available at : http://www.jetir.org/papers/JETIR2105699.pdf