• Meet Ahir
• Swapnil Chaurasia

Each sector of the economy and industry, non-profit organizations and government institutions ues Customer Relationship Management benefits in work its customers or clients. Different CRM strategies, depending on one or the other economic sector, are often different, and they are in connection with products and they are in connection with products and services offered to customer’s behavior. The study reveals the effect of Customer Relationship Management on business performance on G.A.S Crop Science Company which is a agribusiness firm. The purpose of the study was to know the effect of CRM on business performance. Descriptive research design was used for the study. The sample size for the study was 120 ordinary farmers from the Bardoli city.

Customer Relationship Management, Business Performance, Customer Satisfaction

"A study on effect of customer relationship management on business performance", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 5, page no.g376-g384, May-2021, Available :http://www.jetir.org/papers/JETIR2105848.pdf

"A study on effect of customer relationship management on business performance", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 5, page no. ppg376-g384, May-2021, Available at : http://www.jetir.org/papers/JETIR2105848.pdf