UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 6
June-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2106037


Registration ID:
310233

Page Number

a251-a257

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Title

Investigating Factors Influencing Electronic Commerce Adoption in Developing Countries: The Case of Nigeria

Abstract

Business transaction nowadays has tilted toward the use of the Internet in buying, selling and marketing of goods and services. The use of the Internet in business transaction is regarded as e-commerce. But despite the benefits of e-commerce in simplifying business transactions and the comfort it provides to buyers and sellers to transact from the convenience of their rooms or offices, many countries still find it difficult to adopt and successfully run e-commerce services due to some factors that negatively affect the establishment of a successful e-commerce. Nigeria, as a developing country, also face some challenges in adoption of a fully functioning e-commerce services as compared to other developing or developed countries. This research study tries to investigate the factors that are responsible for affecting the adoption of smooth e-commerce services in Nigeria, a case study of Konga Nigeria, which is one of the giant e-commerce service providers in Nigeria. A combination of interview (with five stakeholders) and review of some 25 customers feedback on Konga Nigeria services was used as a methodology for the research. The research shows that about twelve factors are responsible for the poor adoption of e-commerce in Nigeria, these includes online security issues, lack of trust in virtual seller/buyer, poor transportation system and network, etc. For Nigeria to fully adopt e-commerce services in the country, such factors should be treated and overcome.

Key Words

Adoption, factors influencing, e-commerce,

Cite This Article

"Investigating Factors Influencing Electronic Commerce Adoption in Developing Countries: The Case of Nigeria", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 6, page no.a251-a257, June-2021, Available :http://www.jetir.org/papers/JETIR2106037.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Investigating Factors Influencing Electronic Commerce Adoption in Developing Countries: The Case of Nigeria", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 6, page no. ppa251-a257, June-2021, Available at : http://www.jetir.org/papers/JETIR2106037.pdf

Publication Details

Published Paper ID: JETIR2106037
Registration ID: 310233
Published In: Volume 8 | Issue 6 | Year June-2021
DOI (Digital Object Identifier):
Page No: a251-a257
Country: Geidam, Yobe Statae, Nigeria .
Area: Science & Technology
ISSN Number: 2349-5162
Publisher: IJ Publication


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