UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
Call for Paper
Volume 11 | Issue 3 | March 2024

JETIREXPLORE- Search Thousands of research papers



WhatsApp Contact
Click Here

Published in:

Volume 8 Issue 6
June-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIR2106080


Registration ID:
310182

Page Number

a606-a612

Share This Article


Jetir RMS

Title

QUALITATIVE STUDY OF CUSTOMER RELATIONS MANAGEMENT IN HOTEL INDUSTRY: IMPORTANCE & PERSPECTIVES.

Authors

Abstract

Abstract: Today, businesses are facing aggressive competition in the surrounding era. That makes efforts to survive in a competitive as well as the uncertain market. Organizations have realized that managing customer relationships plays a vital role or key to success and survival. Customer Relationship Management (CRM) is a strategy that can help them to build long-lasting relationships with their customers and increase their profits. CRM is a combination of people, processes, and technology designed to understand and manage a company’s relationship with customers. CRM focuses on relationship development and customer retention. Benefits of CRM emphasized that customer-centric business philosophy, work culture, customer-centric goods and services, effective marketing, and satisfaction would safeguard the interest of modern organizations including the hotel industry. The hotel industry cannot survive without the customer because customers have more choices today and the targeted customers are most valuable for star hotels. Customer service and customer care must receive high priority within the hotel industry. CRM practices particularly in star hotels are very challenging. If star hotels develop and sustain a solid relationship with their customers, their competitors cannot easily replace them and therefore this relationship provides for sustained competitive advantage.

Key Words

Customer relationship management, factor of effectiveness of customer relationship management.

Cite This Article

"QUALITATIVE STUDY OF CUSTOMER RELATIONS MANAGEMENT IN HOTEL INDUSTRY: IMPORTANCE & PERSPECTIVES.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 6, page no.a606-a612, June-2021, Available :http://www.jetir.org/papers/JETIR2106080.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"QUALITATIVE STUDY OF CUSTOMER RELATIONS MANAGEMENT IN HOTEL INDUSTRY: IMPORTANCE & PERSPECTIVES.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 6, page no. ppa606-a612, June-2021, Available at : http://www.jetir.org/papers/JETIR2106080.pdf

Publication Details

Published Paper ID: JETIR2106080
Registration ID: 310182
Published In: Volume 8 | Issue 6 | Year June-2021
DOI (Digital Object Identifier):
Page No: a606-a612
Country: Aurangabad, Maharashtra, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

000530

Print This Page

Current Call For Paper

Jetir RMS