UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
Call for Paper
Volume 11 | Issue 3 | March 2024

JETIREXPLORE- Search Thousands of research papers



WhatsApp Contact
Click Here

Published in:

Volume 8 Issue 6
June-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIR2106116


Registration ID:
309772

Page Number

a838-a848

Share This Article


Jetir RMS

Title

PREFERENCE AND COMPARATIVE ANALYSIS TOWARDS ONLINE FOOD DELIVERY APPLICATION

Abstract

Development of technology has provided a new pathway for marketing through various mobile applications. Present marketing strategies are based on online marketing which satisfy the customer demand. Online food delivery is a service in which a store or restaurant delivers food to a customer through the restaurant’s website. It is proposed here with simplifies the food ordering process. Online food ordering system is software used to easy the customer’s life. This system is designed to have various food items in a single area at valuable price. .96% of the respondents who are participated in the survey are ordering food through online. Swiggy is the most popular food app which is highly preferred by customers as 58% of respondents prefer Swiggy. The most influencing factor is faster delivery & the next most influencing factor is discounts and special offers. Online food ordering system maintains the service provider to keep a database and enhance the customer experience. The study discloses that youngsters are more inclined to online food delivering system. The study highlights that users often place orders on monthly and weekend’s basis.The study also reveals that Swiggy is the most preferred app among the selected food delivering applications.

Key Words

Online food ordering, Consumer perception, Swiggy, Zomato, Food preferred, Money spend, overall satisfaction.

Cite This Article

"PREFERENCE AND COMPARATIVE ANALYSIS TOWARDS ONLINE FOOD DELIVERY APPLICATION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 6, page no.a838-a848, June-2021, Available :http://www.jetir.org/papers/JETIR2106116.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"PREFERENCE AND COMPARATIVE ANALYSIS TOWARDS ONLINE FOOD DELIVERY APPLICATION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 6, page no. ppa838-a848, June-2021, Available at : http://www.jetir.org/papers/JETIR2106116.pdf

Publication Details

Published Paper ID: JETIR2106116
Registration ID: 309772
Published In: Volume 8 | Issue 6 | Year June-2021
DOI (Digital Object Identifier):
Page No: a838-a848
Country: Tirupur, Tamil Nadu, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

000484

Print This Page

Current Call For Paper

Jetir RMS