• SNEHA THOMAS

In this modern world, Mobile Phone has become a necessary thing in the life of human beings. In this sophisticated world, without mobile phones, total communication system will be endangered. rapidly the variety of usages of mobile phones are increasing. everybody always keeps it their hand every time. it is unavoidable item not only to young generation but also old ages as well as kids. In this fast-moving culture and fashionable world brand of every item has inevitable role. This paper studied the relationship between demographic variables on the brand preference and identified the attributes that affect the choice behaviour of mobile handset in young consumer.

BRAND, YOUNGSTERS, CHI SQUARE,

"MOBILE BRAND PREFERENCE OF YOUNGSTERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 6, page no.b878-b886, June-2021, Available :http://www.jetir.org/papers/JETIR2106265.pdf

"MOBILE BRAND PREFERENCE OF YOUNGSTERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 6, page no. ppb878-b886, June-2021, Available at : http://www.jetir.org/papers/JETIR2106265.pdf