• Mr Nupur Shreyas Shaha
• Prof. Prasanna Rajaram Rasal

India's electronic commerce industry has come a long way since it began. The market has reached maturity and new players have stepped into the market space. The increasing power of consumers in the digital age leading up to the turn of the century was fuelled by the growth of the Internet and then revived by the social. it also covers the entire online process of product development, marketing, sales, delivery, service and payment.

E-commerce , Industry , india , Business , Affiliate Executive , Social Media Director, Internet penetration , Market

"A Critical Study of the Electronic Commerce Industry in India.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 6, page no.c341-c344, June-2021, Available :http://www.jetir.org/papers/JETIR2106319.pdf

"A Critical Study of the Electronic Commerce Industry in India.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 6, page no. ppc341-c344, June-2021, Available at : http://www.jetir.org/papers/JETIR2106319.pdf