• Esther Grace.S
• S.Ruth Smiely

This study examines perception towards the usage of social media network. Social media play an increasing number of critical roles as an advertising platform. Social media affords a virtual platform for human beings throughout the globe. It creates attention among human beings to take part and proportion data online. That is regularly because of globalization and development of digital technology. India is experiencing modifications in society with the aid of using social media technology. the enlargement of social media is converting behaviours, perceptions, and attitudes of people and increase of online social technology result in audiences to grow to be virtual friendly; converting consumer conduct from passive to active, non-participatory to participation, and allowing customers that become in any other case unknown or untapped. Accessing of social sites is not only constrained only for fun, there are various reason human beings serve while the use of those sites. This research paper conceives to discover the various reason of the use of social networking sites. This paper additionally examines the effectiveness of social sites for social improvement of people. Present study is descriptive in nature. Primary facts are hired as facts collection technique that is gathered with the aid of using formulating an extensive ended questionnaire. 500 respondents are surveyed which was accrued from Nilgiris District. The study concludes that gender doesn’t have big impact at the frequency of the use of social sites. Majority of respondents had been agreeing that utilization of social sites isn't always simply restrained to speaking to friends however additionally use for Business networking, Jobs and entertainment reason. The study additionally finish that those sites broaden the social balance in human beings but respondents assume that sharing personal information is unstable on social networking sites.

Social Media, Perception, Social Sites.

"A STUDY ON PERCEPTION TOWARDS SOCIAL MEDIA NETWORKS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 6, page no.c445-c452, June-2021, Available :http://www.jetir.org/papers/JETIR2106334.pdf

"A STUDY ON PERCEPTION TOWARDS SOCIAL MEDIA NETWORKS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 6, page no. ppc445-c452, June-2021, Available at : http://www.jetir.org/papers/JETIR2106334.pdf