• Deekshith
• Mrs. Suma B

Understanding user engagement in websites and understanding the performance of websites plays a very important role in any application. Web analytics answers questions like what is the user’s behavior on the website, how many users visit the website, what is the session length of the users etc. Web analytics not only answers these questions but also provides a foundation for understanding user patterns and thus improving website performance and improved features to users. This paper provides an overview of how web analytics can be used for understanding user behaviors, metrics that can be used to understand user patterns, and the application of web analytics for business growth.

Web analytics, HTTP, log file, page tagging, JavaScript

"A Comprehensive Review of Web Analytics", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 6, page no.d722-d728, June-2021, Available :http://www.jetir.org/papers/JETIR2106507.pdf

"A Comprehensive Review of Web Analytics", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 6, page no. ppd722-d728, June-2021, Available at : http://www.jetir.org/papers/JETIR2106507.pdf