• Girish Mude
• Purvi Munot

Due to increased urbanization and modernity, India's restaurant business has flourished in the last decade. This study aims to identify the key challenges present in the restaurant industry in India. Thematic literature review was carried out for the study. A comprehensive search in specialized database sources like EBSCOhost, Web of Science and Google Scholar were performed. After analyzing the articles and reviewing the restaurant industry literature, constructs such as consumer perception and satisfaction towards restaurant, rand equity in restaurants, importance of nutritional value of food, organic food and healthy meals in restaurants, restaurant responsiveness towards marketing strategies, technology in restaurants, and food safety in restaurant industry are identified. This research takes a significant attempt by doing a review analysis to analyse the varied activities and challenges of restaurants industry.

Restaurant industry, literature review, food industry

"Challenges in Restaurant Industry: A Literature Review ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 6, page no.e510-e513, June-2021, Available :http://www.jetir.org/papers/JETIR2106628.pdf

"Challenges in Restaurant Industry: A Literature Review ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 6, page no. ppe510-e513, June-2021, Available at : http://www.jetir.org/papers/JETIR2106628.pdf