• Dr SUMAN BHAKRI

E-Commerce business is one of the fastest growing sectors in India and has a great potential for future, soon expected to surpass United States to become second largest E-commerce Market in the world. E-Commerce is defined as buying and selling of goods and services, including digital products over electronic platform or internet. Unlike the brick n mortar model, where the buyer and seller meet physically, in E-commerce both meet virtually and transact. According to one of the reports, Indian E-commerce industry is expected to reach US$ 200 billion in 2026 from US$ 38.5 billion in 2017. India’s internet economy is expected to double from USD 125 Billion in 2017 to USD 250 Billion in 2020 majorly due to E-commerce sector. Digital transactions are expected to rise to USD 100 Billion in 2020 and further a Trillion Dollar online economy by 2025 with the help of digital India campaign. The credit of healthy growth of E-commerce market goes to growing demand, increasing investment, various policy support and attractive opportunities. These projections were based on the market research in pre Covid-19 period but with the outbreak of Covid 19 in the last few months both the market and consumer behaviour are giving indications that E Commerce will hit the target of 200 billion mark much earlier.The present paper will discuss the economics of E-commerce in the light of paradigm shift in the consumers and suppliers behavior as a result of Covid 19 Pandemic

E-commerce, Paradigm shift, Consumer Behavior, Brick and Mortar, Digital

"ECONOMICS OF E-COMMERCE IN POST COVID ERA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 6, page no.g434-g443, June-2021, Available :http://www.jetir.org/papers/JETIR2106877.pdf

"ECONOMICS OF E-COMMERCE IN POST COVID ERA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 6, page no. ppg434-g443, June-2021, Available at : http://www.jetir.org/papers/JETIR2106877.pdf