• MADE GOWDA
• HONNA PRABHU LINGEGOWDA B M

Abstract: As EV are being developed as an effective solution for the lack of fossil fuels and environmental issues. Still, most of the customers are not willing to purchase Electric car. Most of the companies are also doing on road driving test to increase the awareness of customer. In light of this, this study is conducted to find out awareness of customer and the factors influencing the purchase of Electric car. This study adopts a quantitative approach and conducts a survey to investigate this topic. Based on 157 online questionnaires response from consumers, this study employed SPSS to conduct a ANOVA, Pearson Correlation and Cronbach's Alpha to test the determining factors. The empirical results indicate that charging infrastructure, environmentally friendly, cost of electric car, low running cost, low maintenance cost, mileage, battery life are some factors that influence the purchase of electric car while my results do not show that safety, speed, registration, appearance and uncertainty of technology matters in influencing the purchase of consumers. Also, this study provides relevant suggestions to electric vehicle manufacturers and the Indian government about how to encourage the Indians to adopt electric vehicles in India.

"STUDY ON THE FACTORS INFLUENCING THE PURCHASE OF ELECTRIC CAR.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 6, page no.g785-g791, June-2021, Available :http://www.jetir.org/papers/JETIR2106925.pdf

"STUDY ON THE FACTORS INFLUENCING THE PURCHASE OF ELECTRIC CAR.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 6, page no. ppg785-g791, June-2021, Available at : http://www.jetir.org/papers/JETIR2106925.pdf