• Dr. Amar P Narkhede
• Mr. Hitesh Torawane

Artificial Intelligence (AI) created buzz in the market. As we know that we are living in the digital era or e-era where we are surrounded by ‘Technology’. The updated and upgraded technology is almost changing each and every aspect of business. It provides easiness and convenience to business in their operations which ultimately impact consumer behaviour in positive manner. New concepts like Neuromarketing, Marketing Automation, Image processing, Image recognition and voice recognition have been at boom with the use of AI technology. Artificial Intelligence is already at high pace and created a hype in the market. It is now considered as an integral part of the competing world. AI is helping organizations to take edge over the competitor or competitive advantage with better customer experience. Artificial Intelligence and its application are not limited to larger organization, now small and medium sized organizations are also making aggressive use of AI with dream of achieving big goals in market. Marketing is itself a very dynamic concept and with the use of Artificial Intelligence it is more dynamic now. AI is considered as a driving force and playing dominant role in marketing. So, it will be perfect if we call Artificial Intelligence new ‘HERO’ in marketing domain.

Artificial Intelligence, Consumer behaviour, Neuromarketing, Marketing Automation, Image processing, Image recognition, Voice recognition

"Artificial Intelligence (AI)- A new ‘HERO’ in Marketing Domain", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.a160-a165, July-2021, Available :http://www.jetir.org/papers/JETIR2107023.pdf

"Artificial Intelligence (AI)- A new ‘HERO’ in Marketing Domain", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppa160-a165, July-2021, Available at : http://www.jetir.org/papers/JETIR2107023.pdf