• Dr.MOHD NASEEM SIDDIQUI
• Anas Ahmad
• REHMAN

ABSTRACT Writing a business strategy is an essential aspect of starting and running a business. Without a clear strategy, it is difficult to set meaningful goals and objectives. In determining your business strategy, a logical analysis of the environment in which you operate will both inform and influence the outcome. This analysis – commonly called PESTLE, for political, economic, sociological, technological, legal and environmental – paves the way for identifying opportunities and threats, and effective business planning. The strength and performance of the local, national and international economy can all impact a business, presenting both opportunities and threats. Different types of taxation and other duties can also hit your bottom line hard, so a deep understanding of the fiscal environment is essential in order to prepare viable financial forecasts.

KEYWORDS: S-Strategy, E-Environment, S-Sociological, O-Opportunities

"IMPACT OF BUSINESS PLAN AND ASSOCIATED ENVIRONMENTAL ISSUES FOR EMERGING INDIAN ECONOMY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.c400-c409, July-2021, Available :http://www.jetir.org/papers/JETIR2107320.pdf

"IMPACT OF BUSINESS PLAN AND ASSOCIATED ENVIRONMENTAL ISSUES FOR EMERGING INDIAN ECONOMY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppc400-c409, July-2021, Available at : http://www.jetir.org/papers/JETIR2107320.pdf