UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 7
July-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2107422


Registration ID:
312506

Page Number

d265-d269

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Title

Leveraging the business through social media analytics – An empirical study on small enterprises in tier two cities of Karnataka

Abstract

Leveraging the business through social media analytics – An empirical study on small enterprises in tier two cities of Karnataka Dr. J K Raju, Dean & Professor, Institute of Management Studies Davangere University-577002 Mail ID: drjavaliraju@hotmail.com Contact Number: 7892012139 Mr. Vijay K S Research Scholar Institute of Management Studies Davangere University-577002 Mail ID: vijayksmba99@gmail.com Contact Number: 7259464530 Abstract The internet has changed the game plan of doing business in recent days. This has created a competitive environment amongst the business enterprises. The business units of metro and big cities have already embraced the application of internet in facilitating their business. In recent days the business enterprises of tier-2 cities didn’t have an exception but face and adopt the recent changes. The importance and relevance of this can’t be ignored when it comes to the existence and survival of these units. These units face competition not only from the big players within town but also from outside through e-commerce and m-commerce. The current situation questioned the basic idea of “physical existence of the businesses” itself. The increased number of internet users through computer and smartphone devises has created an ecosystem where the competition is open and competitive. This has not only gave tough completion for local players but gave enormous opportunity to reach out customers and to realise their business goals. In this regard many of the small and medium business units have started their effort to make their digital presence. The online or digital presence can be through their own website, social media, and video platforms. It is already evident that these platforms will provide analytics on the content published. This research article will try to find how small and medium business unit in tire-2 cities effectively used these social media analytics to leverage their business. This article also intend to explore the challenges associated with usage of analytics insights in tier two cities. Key Words: Social Media Analytics, Online Presence, Commerce in Small Towns, Analytics in Small town Business.

Key Words

Social Media Analytics, Online Presence, Commerce in Small Towns, Analytics in Small town Business.

Cite This Article

"Leveraging the business through social media analytics – An empirical study on small enterprises in tier two cities of Karnataka", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.d265-d269, July-2021, Available :http://www.jetir.org/papers/JETIR2107422.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Leveraging the business through social media analytics – An empirical study on small enterprises in tier two cities of Karnataka", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppd265-d269, July-2021, Available at : http://www.jetir.org/papers/JETIR2107422.pdf

Publication Details

Published Paper ID: JETIR2107422
Registration ID: 312506
Published In: Volume 8 | Issue 7 | Year July-2021
DOI (Digital Object Identifier):
Page No: d265-d269
Country: Davangere, Karnataka, India .
Area: Management
ISSN Number: 2349-5162


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