• Dr.K.S.S. Vara Prasad

Tribes are the keeper of nature. About 92 percent of the tribal community in India lives in dry, forested or hilly areas. They primarily depend on Agriculture and Minor Forest Produce (MFP) to sustain their life. The dominant fragment of India, The central belt and the north-eastern states are the leading adobe of tribal community in India. The tribal people are deeply rooted own creation of techniques and characteristics in India from various sources. Different Tribe arts are increasingly recognised as an independent art forms having distinct aesthetic beauty. All the art factors that give a distinctive individuality to an artistic formation like composition, line, colour, texture and rhythm. The research objective highlights on evaluating the emerging tribal art trends in modern design. The present study was carried out in two different villages situated in the outskirts of A.P. Areas covered were Rampachodavaram (East Godavari district) and Jangareddy gudem (West Godavari District). The study was specifically confined to the four major tribal groups, i.e. Konda, Chenchu, Yerukulas and Sugalis. The study adopted a survey research design. A structured questionnaire was developed to elicit specific kinds of data from representative respondents. The research is based on primary data collection through survey and interviews based on quantitative and qualitative technique respectively. For quantitative data, survey is carried out among 100 respondents from A. P. tribal areas and they were selected based on Yamane (1967) sampling technique. In-depth interviews were also conducted over the telephone call interview to find out what are the issues and challenges and other financial support from the government etc. The whole data was utilized for a well-structured survey/questionnaire. The examiner has applied well known statistical method in this study is Chi-Square Test. The after analysis of the Chi-Square test is observed that there a significant positive Tribal art modernisation is affecting the religious customs and traditions of tribal of A.P. It is also found that there is a significant impact of Modern tribal art designs on Tribal Culture in A.P. Finally it is conclude that there are many emerging tribal art trends in modern design in the sample section villages.

Tribes are the keeper of nature. About 92 percent of the tribal community in India lives in dry, forested or hilly areas. They primarily depend on Agriculture and Minor Forest Produce (MFP) to sustain their life. The dominant fragment of India, The central belt and the north-eastern states are the leading adobe of tribal community in India. The tribal people are deeply rooted own creation of techniques and characteristics in India from various sources. Different Tribe arts are increasingly recognised as an independent art forms having distinct aesthetic beauty. All the art factors that give a distinctive individuality to an artistic formation like composition, line, colour, texture and rhythm. The research objective highlights on evaluating the emerging tribal art trends in modern design. The present study was carried out in two different villages situated in the outskirts of A.P. Areas covered were Rampachodavaram (East Godavari district) and Jangareddy gudem (West Godavari District). The study was specifically confined to the four major tribal groups, i.e. Konda, Chenchu, Yerukulas and Sugalis. The study adopted a survey research design. A structured questionnaire was developed to elicit specific kinds of data from representative respondents. The research is based on primary data collection through survey and interviews based on quantitative and qualitative technique respectively. For quantitative data, survey is carried out among 100 respondents from A. P. tribal areas and they were selected based on Yamane (1967) sampling technique. In-depth interviews were also conducted over the telephone call interview to find out what are the issues and challenges and other financial support from the government etc. The whole data was utilized for a well-structured survey/questionnaire. The examiner has applied well known statistical method in this study is Chi-Square Test. The after analysis of the Chi-Square test is observed that there a significant positive Tribal art modernisation is affecting the religious customs and traditions of tribal of A.P. It is also found that there is a significant impact of Modern tribal art designs on Tribal Culture in A.P. Finally it is conclude that there are many emerging tribal art trends in modern design in the sample section villages.

"EMERGING TRIBAL ART TRENDS IN MODERN DESIGN- AN EMPIRICAL STUDY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.d660-d672, July-2021, Available :http://www.jetir.org/papers/JETIR2107476.pdf

"EMERGING TRIBAL ART TRENDS IN MODERN DESIGN- AN EMPIRICAL STUDY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppd660-d672, July-2021, Available at : http://www.jetir.org/papers/JETIR2107476.pdf