• Sreedheepana.B
• Simmi Jain

Today with the development of lifestyle and technology, people are more concerned about their health and nutrition. The individual’s likelihood, income level, education level, health conditions and some other factors play a major role in transition to a particular diet. Vegan diet is one which gained more popularity in western countries. But in the last few years, there was a remarkable rise in Indian adaptations of Western style veganism. This research is a minor attempt to seek out the awareness level about veganism among People in Tamilnadu and analyze the factors that make them to adapt veganism and difficulties that stop them from choosing veganism. This paper also intensifies the perceptions and views on veganism among people in Tamilnadu. This paper gives an interpreted status of veganism and its prevalence in Tamilnadu which will be helpful for future works

Veganism, Awareness level, perception, difficulties

"Vegetarianism to veganism: Awareness, motives and struggles faced by vegetarians’ in Tamilnadu", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.d696-d700, July-2021, Available :http://www.jetir.org/papers/JETIR2107480.pdf

"Vegetarianism to veganism: Awareness, motives and struggles faced by vegetarians’ in Tamilnadu", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppd696-d700, July-2021, Available at : http://www.jetir.org/papers/JETIR2107480.pdf