• Khushboo Yadav

Social media is a digital platform of computer mediated technologies for ex-changing information and sharing ideas. Digital technology is making average citizens become more involved in political discussions. Social media is an addictive fashion / trend that maximises the profit that can be extracted from people's attention and helps generate data. Politics (doing a series of actions to reach a goal) has become a major focus in the growing field of social media studies. People who work to find information across the globe analyse political on-line communication. This analysis aims to identify how political parties manage to get ready for action on social media by means of communicating through social networks - places/locations, shared online articles and videos on Youtube.

Social Media impact on Upcoming Elections in India 2019

"Social Media impact on Upcoming Elections in India 2019", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.d762-d773, July-2021, Available :http://www.jetir.org/papers/JETIR2107489.pdf

"Social Media impact on Upcoming Elections in India 2019", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppd762-d773, July-2021, Available at : http://www.jetir.org/papers/JETIR2107489.pdf