UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 7
July-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

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Published Paper ID:
JETIR2107525


Registration ID:
312856

Page Number

e178-e184

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Title

A study on the factors necessary for the Sports Celebrity to endorse products.

Authors

Abstract

Endorsement now is days have become simple; however it is highly complex to design the same. The simple way to communicate with the people at large is endorsement. This paper tries to connect the gap between the required factors for celebrity endorsement for sportsperson. Indian is a sports crazy country, where every day a star is born. This is what entices the manufacturer to sign them up for endorsement.

Key Words

Endorsement, Sports celebrity, Trustworthiness, Good performance, Clean Image

Cite This Article

"A study on the factors necessary for the Sports Celebrity to endorse products.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.e178-e184, July-2021, Available :http://www.jetir.org/papers/JETIR2107525.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A study on the factors necessary for the Sports Celebrity to endorse products.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppe178-e184, July-2021, Available at : http://www.jetir.org/papers/JETIR2107525.pdf

Publication Details

Published Paper ID: JETIR2107525
Registration ID: 312856
Published In: Volume 8 | Issue 7 | Year July-2021
DOI (Digital Object Identifier):
Page No: e178-e184
Country: Hubli, Karnataka, India .
Area: Management
ISSN Number: 2349-5162


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