• Prof. Grace Hemalatha
• Mr. Manoj M P

Marketing is about expanding an organization’s target markets, building long-term relationships with customers, ensuring target profitability and maximizing competitive advantage. Although marketing is a well-known topic in industry and service sectors, it is still misunderstood in the construction business. This is reflected in the lack of scientific research and literature on the subject. In the construction industry, the definition of “products” is difficult, and the definition of “marketing” is even more complex. This research was done to assess the current marketing status of the construction industry and to see if there are any recommendations for implementing these activities in the construction company. It is important to remember that construction works differ from service industries with many unique features. Among them: a construction company that offers a mix of products and services; Its structures depend on projects; The product varies in size, location and complexity; The company claims the ability to meet and exceed cost, schedule and quality requirements. In addition, the needs of clients in the public and private sectors vary greatly and vocational training focuses on science and technology rather than management education. When viewed from an international perspective, there must also be cultural differences in marketing.

“A STUDY ON EFFECTIVENSS OF DIGITAL MARKETING AT MYSTICGOLDZ Pvt Ltd ”.

"“A STUDY ON EFFECTIVENSS OF DIGITAL MARKETING AT MYSTICGOLDZ Pvt Ltd ”.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.e271-e275, July-2021, Available :http://www.jetir.org/papers/JETIR2107539.pdf

"“A STUDY ON EFFECTIVENSS OF DIGITAL MARKETING AT MYSTICGOLDZ Pvt Ltd ”.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppe271-e275, July-2021, Available at : http://www.jetir.org/papers/JETIR2107539.pdf