• Dr. C.Vanlalkulhpuia
• Lalchhantluangi Pachuau
• Dr.Vanlalmalsawma
• John Thanzauva

Consumer behaviour refer to acts of individuals directly involved in obtaining and using economic goods and services, including the decision processes that precede and determine these acts (Engel. et al, 2009). They observed that though the word ‘behaviour’ is used to include only the overt or observable actions, it is increasingly being recognized that the overt purchasing act is only one portion of the decision process. Jain and Bhatt (2003) stressed that consumer behaviour includes those actions directly involved in obtaining, consuming and disposing of products and services including the decision process that proceeds and follow the action. This takes into account the Pre-Purchase, purchase and post purchase behaviour. Taking into consideration consumer research, the understanding of consumer behavioural psychology is necessary.

Consumer Behavior, Customer Satisfaction

"Customer Satisfaction: A Case Study of Hyundai Motors in Aizawl City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.e289-e294, July-2021, Available :http://www.jetir.org/papers/JETIR2107542.pdf

"Customer Satisfaction: A Case Study of Hyundai Motors in Aizawl City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppe289-e294, July-2021, Available at : http://www.jetir.org/papers/JETIR2107542.pdf