UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 7
July-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2107542


Registration ID:
312971

Page Number

e289-e294

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Title

Customer Satisfaction: A Case Study of Hyundai Motors in Aizawl City

Abstract

Consumer behaviour refer to acts of individuals directly involved in obtaining and using economic goods and services, including the decision processes that precede and determine these acts (Engel. et al, 2009). They observed that though the word ‘behaviour’ is used to include only the overt or observable actions, it is increasingly being recognized that the overt purchasing act is only one portion of the decision process. Jain and Bhatt (2003) stressed that consumer behaviour includes those actions directly involved in obtaining, consuming and disposing of products and services including the decision process that proceeds and follow the action. This takes into account the Pre-Purchase, purchase and post purchase behaviour. Taking into consideration consumer research, the understanding of consumer behavioural psychology is necessary.

Key Words

Consumer Behavior, Customer Satisfaction

Cite This Article

"Customer Satisfaction: A Case Study of Hyundai Motors in Aizawl City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.e289-e294, July-2021, Available :http://www.jetir.org/papers/JETIR2107542.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Customer Satisfaction: A Case Study of Hyundai Motors in Aizawl City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppe289-e294, July-2021, Available at : http://www.jetir.org/papers/JETIR2107542.pdf

Publication Details

Published Paper ID: JETIR2107542
Registration ID: 312971
Published In: Volume 8 | Issue 7 | Year July-2021
DOI (Digital Object Identifier):
Page No: e289-e294
Country: Aizawl, Mizoram, India .
Area: Management
ISSN Number: 2349-5162


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