UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 7
July-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

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Published Paper ID:
JETIR2107709


Registration ID:
313216

Page Number

f682-f697

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Title

CUSTOMER BUYING BEHAVIOR TOWARDS PATANJALI PRODUCTS

Abstract

Potential customers in this generation are becoming more concerned about their health and determined to enhance their standard of living, as shown by their preference for products that protect their health while offering complete satisfaction. A Customer will go through a purchasing behaviour process in order to purchase a product. The research paper aims at finding the factors influencing the Customer buying behaviour towards Patanjali products. For this, the researcher has used both primary and secondary data gathered via survey using Google form. The primary data was collected from 160 customers using convenient sampling technique. Multiple regression analysis is done to find the relation between dependent and independent factors. The analysis of the data shows that factors Quality, Freshness, Flavour, Colour, Brand Image and Packing have more impact on the customer buying behaviour towards Patanjali products.

Key Words

Brand loyalty, Brand, Quality, Buying Behaviour, Preference, Perception, Satisfaction, Patanjali.

Cite This Article

"CUSTOMER BUYING BEHAVIOR TOWARDS PATANJALI PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.f682-f697, July-2021, Available :http://www.jetir.org/papers/JETIR2107709.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"CUSTOMER BUYING BEHAVIOR TOWARDS PATANJALI PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppf682-f697, July-2021, Available at : http://www.jetir.org/papers/JETIR2107709.pdf

Publication Details

Published Paper ID: JETIR2107709
Registration ID: 313216
Published In: Volume 8 | Issue 7 | Year July-2021
DOI (Digital Object Identifier):
Page No: f682-f697
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162


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