• MAYANK PRATAP SINGH
• MANVI MATHUR
• DR. K. SUBHA

Potential customers in this generation are becoming more concerned about their health and determined to enhance their standard of living, as shown by their preference for products that protect their health while offering complete satisfaction. A Customer will go through a purchasing behaviour process in order to purchase a product. The research paper aims at finding the factors influencing the Customer buying behaviour towards Patanjali products. For this, the researcher has used both primary and secondary data gathered via survey using Google form. The primary data was collected from 160 customers using convenient sampling technique. Multiple regression analysis is done to find the relation between dependent and independent factors. The analysis of the data shows that factors Quality, Freshness, Flavour, Colour, Brand Image and Packing have more impact on the customer buying behaviour towards Patanjali products.

Brand loyalty, Brand, Quality, Buying Behaviour, Preference, Perception, Satisfaction, Patanjali.

"CUSTOMER BUYING BEHAVIOR TOWARDS PATANJALI PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.f682-f697, July-2021, Available :http://www.jetir.org/papers/JETIR2107709.pdf

"CUSTOMER BUYING BEHAVIOR TOWARDS PATANJALI PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppf682-f697, July-2021, Available at : http://www.jetir.org/papers/JETIR2107709.pdf