UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 7
July-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2107710


Registration ID:
313217

Page Number

f698-f705

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Title

UPI - An Innovative step for making Digital Payment Effective and factors affecting Consumer Perception On the use of UPI

Abstract

The National Payment Corporation of India (NCPI) launched the Unified Payment Interface (UPI), which is one of the most wonderful, modernised, and cost-effective inventions. The proliferation of smartphones, technological advancement, and effective internet communications have increased the importance of mobile payment services for smartphone users, financial institutions, and banks. The National Payment Corporation of India (NCPI) may have established a ground-breaking method of cash transfer through a virtual payment address, the Unified Payment Interface (UPI), in order to promote a paperless and cashless economy. For Indian shoppers, demonetisation offered a unique forum for accepting digital payments. Following demonetization, government reforms pushed for widespread adoption of cashless transactions. The repercussions of Demonetisation have resulted in a massive increase in digital payment use. Digital Payments have been around since the 1980s, so it isn't a new technology; the soil growth is in the various technologies that are used to perform digital payments. This paper discusses the UPI (Unified Payment Interface) digital payment technique, including its architecture, technologies, operations, parties involved in UPI transactions, benefits and challenges, and factors influencing consumer satisfaction. Concerning the use of UPI. The buyer's view of digital payment has a significant and optimistic effect on digital payment adoption. Data will be collected using a standardised Questionnaire form and secondary data sources such as NPCI to understand customer perceptions and intentions about digital payment. Since 36 percent of the Indian population is between the ages of 16 and 28, primary data will be collected from students and younger audiences across the country.

Key Words

UPI, Digital Payments, Demonetization, Reliability Testing, NPCI, Exploratory Factor Analysis, Linear Regression.

Cite This Article

"UPI - An Innovative step for making Digital Payment Effective and factors affecting Consumer Perception On the use of UPI ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.f698-f705, July-2021, Available :http://www.jetir.org/papers/JETIR2107710.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"UPI - An Innovative step for making Digital Payment Effective and factors affecting Consumer Perception On the use of UPI ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppf698-f705, July-2021, Available at : http://www.jetir.org/papers/JETIR2107710.pdf

Publication Details

Published Paper ID: JETIR2107710
Registration ID: 313217
Published In: Volume 8 | Issue 7 | Year July-2021
DOI (Digital Object Identifier):
Page No: f698-f705
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162


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