• Kirubakaran J
• Priyanka M

Online games these days are in the growing trend. Many games like PUBG have attracted immense users. Although the games are free to download and play, many online game companies can explore the sector of paid mobile games which will a growing industry in the future. On that premise, this research is undertaken to check the factors which will have an impact on purchase intentions of paid mobile games. The study has used the TAM and UTAUT in order to identify which of the following factors like PP, OCC, PM, SE, PI, MI, PIPG. The findings of the research show that OCC, SE and PI have a significant impact on customers intention to purchase paid mobile games. The limitations of the research are that the study was only conducted to a certain set of professionals and students, future research can have a representative sample of the whole population.

Technology acceptance model, TAM; Unified theory of acceptance and use of technology, UTAUT; Perceived Price, PP; Online Consumer Conformity, OCC; Personal Motivation, PM; Self-Efficacy, SE; Peer influence, PI; Mass Influence, MI; Purchase intention of paid mobile games, PIPG; Perceived ease of use, PEU; Perceived usefulness, PU.

"Factors affecting willingness to adopt paid mobile games", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.f743-f756, July-2021, Available :http://www.jetir.org/papers/JETIR2107713.pdf

"Factors affecting willingness to adopt paid mobile games", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppf743-f756, July-2021, Available at : http://www.jetir.org/papers/JETIR2107713.pdf