UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Volume 9 | Issue 7 | July-2022

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Published in:

Volume 8 Issue 7
July-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

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Published Paper ID:
JETIR2107714


Registration ID:
313225

Page Number

f757-f775

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Title

Factors affecting Customer Loyalty among Amazon.in shoppers

Abstract

Purpose- The purpose of this paper is to find out the factors that influence customer loyalty to online shopping platform Amazon.in in India. To analyze the factors which affect e-loyalty the most on Amazon.in. Methodology- The study uses primary data collection through a standardized questionnaire from 119 respondents from different parts of India. The respondents are selected using convenience sampling method. Various types of inferential tests is done on the primary data using MS Excel 2016 and SPSS 23.0 software. Findings- Customers have high repurchase intention and they are mostly loyal to Amazon.in. They prefer Amazon.in than other online shopping platforms because of the advantage such as lower price, user friendliness, convenience, good delivery service, security and customer care. Research Limitations- The research is limited to Amazon.in alone. It is limited to online shopping. Data was collected through convenience sampling and hence better representation of samples might be required. Originality/value: This paper is unique because it is focused on primary data obtained from people of various ages in various parts of the world.

Key Words

Customer Loyalty, Customer Satisfaction, Perceived Value & Risks, Customer Friendliness, Customer Trust.

Cite This Article

"Factors affecting Customer Loyalty among Amazon.in shoppers", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.f757-f775, July-2021, Available :http://www.jetir.org/papers/JETIR2107714.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Factors affecting Customer Loyalty among Amazon.in shoppers", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppf757-f775, July-2021, Available at : http://www.jetir.org/papers/JETIR2107714.pdf

Publication Details

Published Paper ID: JETIR2107714
Registration ID: 313225
Published In: Volume 8 | Issue 7 | Year July-2021
DOI (Digital Object Identifier):
Page No: f757-f775
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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