• George Mathew
• Kollo Athishu

Purpose- The purpose of this paper is to find out the factors that influence customer loyalty to online shopping platform Amazon.in in India. To analyze the factors which affect e-loyalty the most on Amazon.in. Methodology- The study uses primary data collection through a standardized questionnaire from 119 respondents from different parts of India. The respondents are selected using convenience sampling method. Various types of inferential tests is done on the primary data using MS Excel 2016 and SPSS 23.0 software. Findings- Customers have high repurchase intention and they are mostly loyal to Amazon.in. They prefer Amazon.in than other online shopping platforms because of the advantage such as lower price, user friendliness, convenience, good delivery service, security and customer care. Research Limitations- The research is limited to Amazon.in alone. It is limited to online shopping. Data was collected through convenience sampling and hence better representation of samples might be required. Originality/value: This paper is unique because it is focused on primary data obtained from people of various ages in various parts of the world.

Customer Loyalty, Customer Satisfaction, Perceived Value & Risks, Customer Friendliness, Customer Trust.

"Factors affecting Customer Loyalty among Amazon.in shoppers", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.f757-f775, July-2021, Available :http://www.jetir.org/papers/JETIR2107714.pdf

"Factors affecting Customer Loyalty among Amazon.in shoppers", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppf757-f775, July-2021, Available at : http://www.jetir.org/papers/JETIR2107714.pdf