UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 7
July-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2107716


Registration ID:
313227

Page Number

f805-f826

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Title

Factors Influencing Consumer Buying Behaviour Towards E-Commerce Websites

Abstract

The Indian E-Commerce Industry is expected to grow and reach approximately 190 billion USD by the end of the year 2025. The growth of this industry is due to many reasons like better infrastructure, increase in the internet user base and smartphone users across India and also the behavioural change in the consumers to prefer online shopping over the traditional retail stores. The Indian customers have been widely accepting the online shopping model and due to this reason, more and more sellers are switching to the E-Commerce platforms to sell their products and services. The aim of this research paper is to understand the reason why customers are shifting to the E-Commerce platforms and understand the various factors like Hedonic Motivations, Price Saving Orientation, Time Saving Orientation, Post usage usefulness of services and Attitude towards online websites and their effect on the customers adopting the online shopping platforms. The study tries to find out which factor influences the customers to adopt online shopping and how E-Commerce companies can improve their service quality to attract more and more customers. The data for this study is primary data and is collected from students of Xavier Institute of Management & Entrepreneurship, Bangalore and respondents from across India.

Key Words

E-Commerce, Hedonic Motivations, Post Usage Usefulness of service, Price Saving orientation, Time Saving Orientation, Attitude Towards Online websites

Cite This Article

"Factors Influencing Consumer Buying Behaviour Towards E-Commerce Websites", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.f805-f826, July-2021, Available :http://www.jetir.org/papers/JETIR2107716.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Factors Influencing Consumer Buying Behaviour Towards E-Commerce Websites", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppf805-f826, July-2021, Available at : http://www.jetir.org/papers/JETIR2107716.pdf

Publication Details

Published Paper ID: JETIR2107716
Registration ID: 313227
Published In: Volume 8 | Issue 7 | Year July-2021
DOI (Digital Object Identifier):
Page No: f805-f826
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162


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