• Cletus Raphael Fernandes
• Amit Ignatius Tharakan

The Indian E-Commerce Industry is expected to grow and reach approximately 190 billion USD by the end of the year 2025. The growth of this industry is due to many reasons like better infrastructure, increase in the internet user base and smartphone users across India and also the behavioural change in the consumers to prefer online shopping over the traditional retail stores. The Indian customers have been widely accepting the online shopping model and due to this reason, more and more sellers are switching to the E-Commerce platforms to sell their products and services. The aim of this research paper is to understand the reason why customers are shifting to the E-Commerce platforms and understand the various factors like Hedonic Motivations, Price Saving Orientation, Time Saving Orientation, Post usage usefulness of services and Attitude towards online websites and their effect on the customers adopting the online shopping platforms. The study tries to find out which factor influences the customers to adopt online shopping and how E-Commerce companies can improve their service quality to attract more and more customers. The data for this study is primary data and is collected from students of Xavier Institute of Management & Entrepreneurship, Bangalore and respondents from across India.

E-Commerce, Hedonic Motivations, Post Usage Usefulness of service, Price Saving orientation, Time Saving Orientation, Attitude Towards Online websites

"Factors Influencing Consumer Buying Behaviour Towards E-Commerce Websites", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.f805-f826, July-2021, Available :http://www.jetir.org/papers/JETIR2107716.pdf

"Factors Influencing Consumer Buying Behaviour Towards E-Commerce Websites", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppf805-f826, July-2021, Available at : http://www.jetir.org/papers/JETIR2107716.pdf