UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 7
July-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2107720


Registration ID:
313231

Page Number

f876-f894

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Title

FACTORS AFFECTING SOCIAL MEDIA SHOPPING ADOPTION AMONG BANGLORE CITIZENS

Abstract

As social media has evolved a lot and its users have increased dramatically in the last 5 years, so there is influence of social media on them. Purpose: The major purpose of the study is to understand the factors affecting social media shopping adoption among Bangalore citizens. Methodology: The study has been conducted by collecting primary data through questionnaires. Multiple regression analysis was used to analyse the data. Finding: Future purchase intention is explained by variables familiarity of brands, involvement of brands, information quality and attitude. Brand familiarity and attitudes towards brands on social media impacts mostly on the future purchase intention of consumers while brand involvement and information quality has least impact.

Key Words

social media, Consumer Behaviour, Brand Involvement, Brand familiarity

Cite This Article

"FACTORS AFFECTING SOCIAL MEDIA SHOPPING ADOPTION AMONG BANGLORE CITIZENS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.f876-f894, July-2021, Available :http://www.jetir.org/papers/JETIR2107720.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"FACTORS AFFECTING SOCIAL MEDIA SHOPPING ADOPTION AMONG BANGLORE CITIZENS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppf876-f894, July-2021, Available at : http://www.jetir.org/papers/JETIR2107720.pdf

Publication Details

Published Paper ID: JETIR2107720
Registration ID: 313231
Published In: Volume 8 | Issue 7 | Year July-2021
DOI (Digital Object Identifier):
Page No: f876-f894
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162


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