UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 7
July-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2107722


Registration ID:
313263

Page Number

f944-f949

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Title

Reimagining Marketing Tactics in the Midst Of Covid

Abstract

As the Covid-19 is increasing, the small businesses are slowly closing down and started to face uncertain futures. The small-scale vendors find it really hard to access the capital as they need to keep their supply lines open, making employees work remotely, and balancing the demands. One of the biggest trends to emerge during the COVID-19 pandemic is small businesses going online. Indeed, for many small businesses, the internet remains a lifeline, helping them to stay afloat during the pandemic. The vendors have to adopt various marketing techniques to retain the existing customers and to attract new customers in order to survive during the post COVID period. This study compares the marketing tactics adopted by the small-scale vendors during COVID pandemic in Ernakulam City.

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"Reimagining Marketing Tactics in the Midst Of Covid", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.f944-f949, July-2021, Available :http://www.jetir.org/papers/JETIR2107722.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Reimagining Marketing Tactics in the Midst Of Covid", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppf944-f949, July-2021, Available at : http://www.jetir.org/papers/JETIR2107722.pdf

Publication Details

Published Paper ID: JETIR2107722
Registration ID: 313263
Published In: Volume 8 | Issue 7 | Year July-2021
DOI (Digital Object Identifier):
Page No: f944-f949
Country: Ernakulam, Kerala, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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