• BEAS BANERJEE

At the present time, the investors have multiple avenues to invest their funds. Generally, risk and return play the key role to it. Investors prefer less risk and more return. And according to their tolerance level towards risk and return, investment avenues are being chosen. Through this study an attempt has been taken to identify the factors affecting the perception and willingness of the teaching community of Kolkata based colleges to invest in various investment avenues. And also tried studying the relationship between those factors and the level of risk – taking ability.

Investment, Investors, Risk, Return

"INVESTORS PERCEPTION TOWARDS DIFFERENT INVESTMENT AVENUES: A Case Study on the teaching community of the Kolkata based colleges", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.g387-g399, July-2021, Available :http://www.jetir.org/papers/JETIR2107783.pdf

"INVESTORS PERCEPTION TOWARDS DIFFERENT INVESTMENT AVENUES: A Case Study on the teaching community of the Kolkata based colleges", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppg387-g399, July-2021, Available at : http://www.jetir.org/papers/JETIR2107783.pdf