• Dr. Vinod Kumar Joshi
• Dr. Sarika Joshi
• Prof . Atul Joshi

Electricity Distribution Companies in India have extremely weak financial position owing to high Aggregate Technical and Commercial Losses, still the government of India has increased grants and subsidies for these loss making electricity distribution companies. When the government starts allocating capital to loss making public electricity distribution companies rather than allocating in more efficient markets it often makes bad decisions at taxpayer expense. The case of electricity distribution in Uttarakhand has to be emphasized because here electricity distribution plays an important role in socio-economic development. It was analysed that a high positive relationship exists between the per capita electricity consumption and GSDP of Uttarakhand accepting the fact that Power sector plays a significant role in the economic development of the state but on the other side the Losses of UPCL imply high opportunity costs for the people of Uttarakhand because Despite Losses, Uttarakhand Power Corporation Limited (UPCL) receives high amount of grants and subsidies from government of Uttarakhand. This study is a review literature on SWOT analysis, qualitative and descriptive in nature. The study will examine SWOT Analysis in a historical, theoretical, time frame perspective, as an effective situation analysis technique which plays an important role in the area of production, public relations, marketing, advertising and in any fields of requiring strategic planning. SWOT Analysis is an analysis method used to evaluate the ‘strengths’, ‘weaknesses’, ‘opportunities’ and ‘threats’ involved in an UPCL Ltd. In this qualitative and descriptive study, firstly the position of SWOT Analysis in the strategic management process is explained, secondly the components of SWOT Analysis is examined. The study includes an international sports wear brand’s SWOT Analysis; historical origins of SWOT, advantages-disadvantages and the limitations of SWOT is also reviewed.

SWOT Matrix, TOWS Analysis, TOWS Matrix, Planning, Strategic Planning.

"SWOT Analysis of Uttarakhand Power Corporation, Uttarakhand", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.g678-g697, July-2021, Available :http://www.jetir.org/papers/JETIR2107814.pdf

"SWOT Analysis of Uttarakhand Power Corporation, Uttarakhand", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppg678-g697, July-2021, Available at : http://www.jetir.org/papers/JETIR2107814.pdf