• Dr Subroto Ganguly
• Ashanavi Srivastava
• Diksha Srivastava
• Lalit Kumar Singh

This research is significant for the present and future researchers as they will get the overall scenario of consumer brand relationship research, its present status and research trends which will give them future research directions. Considering the very fact that brands are fundamental assets of any business, this paper analyses, during a conceptual and important manner, the existent methodologies want to measure the brand as a company asset. Special attention is devoted to branding products and services in the contemporary businesses, as a model for a long-term competitive market advantage acquisition and business financial improvement. Nowadays, financial investment is made in different brands or services by sitting at our residence.Policybazaar.com is providing a platform for online investments and insurance (vehicles, health and many others) for the customers. Bitcoin is also a major investment player these days. Dream11, one of the key players in the cricket industry is a fantasy sports platform for cricket lovers and hired M.S. Dhoni and Virat Kohli are its brand ambassadors to attract the target audience. We attempted to consider the appropriate analysis of the brands for investment purposes. Through this research we will be able to quantify which brands will do better in the upcoming future and in which the financial risk is minimal.

Brand evaluation for financial investment of an individual customer

"Brand evaluation for financial investment of an individual customer", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 8, page no.a226-a239, August-2021, Available :http://www.jetir.org/papers/JETIR2108032.pdf

"Brand evaluation for financial investment of an individual customer", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 8, page no. ppa226-a239, August-2021, Available at : http://www.jetir.org/papers/JETIR2108032.pdf