• Vibha N
• Vishmita V

The Covid-19 pandemic crisis that unfolded in consumer lives did see an unprecedented psychological and behavioral construct playing out in the lives of the individuals of the society. The lockdown startled people and pushed lives into a deep crisis, and we also saw several FMCG organizations seeing this as an opportunity to launch several new products, infusing new energy into their existing product portfolios, and businesses opt to launch creative and carefully thought-out campaigns, which has led to the rise of key trends that have shaped the way brands were marketed. This is predominantly due to various factors like E-marketing, E-commerce, social media. The consumption pattern and buying process of the Customer is being altered tremendously. To seamlessly adapt to the situation, industries and major market players have already started to adopt new marketing strategies and tools that have been greatly influenced by the trends covered in this research paper.

EMERGING KEY TRENDS AND THEIR IMPLICATIONS ON BRAND MARKETING

"EMERGING KEY TRENDS AND THEIR IMPLICATIONS ON BRAND MARKETING ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 8, page no.a325-a374, August-2021, Available :http://www.jetir.org/papers/JETIR2108044.pdf

"EMERGING KEY TRENDS AND THEIR IMPLICATIONS ON BRAND MARKETING ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 8, page no. ppa325-a374, August-2021, Available at : http://www.jetir.org/papers/JETIR2108044.pdf