• Shivani Shajan
• Vatsal Agarwal

The worldwide market sentiment and purchasing behaviour are shifting as a result of the coronavirus (COVID-19) pandemic. Consumers were able to develop themselves and synchronise their purchase and spending habits of items and services, as with any epidemic. Customers quickly altered their product and service purchasing and spending patterns, bringing their purchasing, and spending habits into line. When the public face worse scenarios such as an outburst of a pandemic, their purchasing habits change quickly in order to aid mitigate the threat. To find out, we looked at the kind of variables that are affecting this shift in consumer behaviour. Environmental elements such as ambience and design, brand choice, brand loyalty, pricing, shop location, and so on were all evaluated. According to the findings of the study, some of these elements have significant influence on consumers' behavioural intentions during a pandemic.

Consumer behaviour, Brand preference, Price, Impulse buying, Stockpiling, Brand Loyalty

"Understanding the impact of pandemic on consumer buying behaviour with respect to Health and Hygiene category", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 8, page no.a466-a483, August-2021, Available :http://www.jetir.org/papers/JETIR2108060.pdf

"Understanding the impact of pandemic on consumer buying behaviour with respect to Health and Hygiene category", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 8, page no. ppa466-a483, August-2021, Available at : http://www.jetir.org/papers/JETIR2108060.pdf