• Dr S. BRINDHA
• Dr T.SUNDARESWARAN

All sectors across the worldwide have been impacted by the outbreak of the deadly coronavirus in2020. Food industry is not an exception to this. E-commerce has altered the way the approach of On-line food delivery to a greater extent. The Purchasing behaviour of the consumer was influenced massively by online food applications. The primary reason for evaluating customer perception towards the food delivery application is to give the application operators a simple overview to optimize the factors responsible for enhanced customer interaction.The main objective of the research is to define the key driving factors for customers to order food online during the pandemic and evaluate the socio-economic status of the consumer.

Purchasing behavior, On-line food delivery, Customer Perception.

"A STUDY ON CUSTOMERS BUYING BEHAVIOUR TO ORDER FOOD THROUGH ON-LINE DURING COVID-19", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 8, page no.a584-a589, August-2021, Available :http://www.jetir.org/papers/JETIR2108078.pdf

"A STUDY ON CUSTOMERS BUYING BEHAVIOUR TO ORDER FOOD THROUGH ON-LINE DURING COVID-19", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 8, page no. ppa584-a589, August-2021, Available at : http://www.jetir.org/papers/JETIR2108078.pdf