• Jigyasa Luthra
• Harshit Sharma
• Dr. Rajkumar S

Purpose – The aim of this research paper is to study priorities of investor in reference to different investment avenues. Methodology – Descriptive and cross-sectional research procedure has been used in the study. “Non-probabilistic convenient sampling technique” has been used and the respondents are daily life investors. Questionnaire is proposed in “Delhi and Jaipur, India”. Data analysis is done using “SPSS and factor analysis, Chi-square test.” Findings –Findings shows that neither occupation nor age group has any significant relationship with the preferred investment avenue. Research limitations: The research is limited to a sub-urban area of Delhi and Jaipur. The scope of study can be further increased by collecting more samples from different part of the country.

Investment, Investment avenues, mutual fund investments, equity, age, occupancy, liquidity, risk factors, previous investments, investment pattern, etc. Paper type: Research paper

"“An analysis of investor’s perception towards different financial avenues in the city: Delhi and Jaipur.”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 8, page no.b432-b444, August-2021, Available :http://www.jetir.org/papers/JETIR2108184.pdf

"“An analysis of investor’s perception towards different financial avenues in the city: Delhi and Jaipur.”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 8, page no. ppb432-b444, August-2021, Available at : http://www.jetir.org/papers/JETIR2108184.pdf