• B.Ilayarani
• Dr.N.Lalitha

In India , 8.05 million out of the total 58.5 million establishments were run by women entrepreneurs in 2016 which was around 13.76 per cent of the total number of establishments. Indian women have taken up entrepreneurship in micro and small enterprises, over the past few decades.However women are yet to go a long way to be on par with men in the area of entrepreneurial activities. A micro level study on women entrepreneurs in jasmine cultivation in Nilakottai block of Dindigul district exposes the constraints faced by them.The analysis reveals that fluctuating price, lack of infrastructure, fraudulent practices and lack of export promotions are the factors affecting the marketing of jasmine

Women entrepreneur, Floriculture,fluctuating price, infrastructure, fraudulent practices, Lock-down,Constraints in marketing, Monetary loss

"Women entrepreneurs in Floriculture – A study in Nilakottai block of Dindigul district", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 8, page no.b546-b555, August-2021, Available :http://www.jetir.org/papers/JETIR2108198.pdf

"Women entrepreneurs in Floriculture – A study in Nilakottai block of Dindigul district", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 8, page no. ppb546-b555, August-2021, Available at : http://www.jetir.org/papers/JETIR2108198.pdf