• S.VINOTHINI

ABSTRACT: Consumers use the technology now a days lots as laptop is used via many shoppers so use of on line marketing. Consumer buy selection is influenced by means of social media via crew communication. The internet platform is a new technique for creating the business. Social media modifies the conversation techniques between marketers and buyers. E commerce influences the purchaser in their buy decision. Communication via social media is a new platform to alternate statistics about product and services. The evaluation of customer conduct is the core recreation for promoting product and provider on account that most buyers are the use of the web and online social media tools.

Keywords: Social Media, Behaviour, Marketing, Consumers, Etc.,

"AN IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOR WITH REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 8, page no.b672-b676, August-2021, Available :http://www.jetir.org/papers/JETIR2108210.pdf

"AN IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOR WITH REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 8, page no. ppb672-b676, August-2021, Available at : http://www.jetir.org/papers/JETIR2108210.pdf