UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
Call for Paper
Volume 11 | Issue 3 | March 2024

JETIREXPLORE- Search Thousands of research papers



WhatsApp Contact
Click Here

Published in:

Volume 8 Issue 8
August-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIR2108212


Registration ID:
313780

Page Number

b682-b689

Share This Article


Jetir RMS

Title

A STUDY ON USERS’ AWARENESS AND FACTORS INFLUENCE TO PREFER DIGITAL PAYMENT APPS IN COIMBATORE CITY

Abstract

With the popularity of mobile devices and new technologies, such as digital payment, this takes place of plastic cards and currency as the chief payment method. In the context of technological innovations, the adoption process is also influenced by one or several factors that are incorporated in the new product. Consumer adoption is the process which determines whether to adopt the technological innovation or not. This process is influenced by consumer characteristics, such as personality traits and demographic or socioeconomic factors. In this study, the customer adoption process, awareness of consumers and factors influence to access the digital payment apps. For this study the questionnaire was used to collect information from 150 respondents in Coimbatore city. Simple percentage analysis & ANOVA has been used for analysis.

Key Words

Digital Payments, Consumer, Adoption, Awareness, Factors

Cite This Article

"A STUDY ON USERS’ AWARENESS AND FACTORS INFLUENCE TO PREFER DIGITAL PAYMENT APPS IN COIMBATORE CITY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 8, page no.b682-b689, August-2021, Available :http://www.jetir.org/papers/JETIR2108212.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON USERS’ AWARENESS AND FACTORS INFLUENCE TO PREFER DIGITAL PAYMENT APPS IN COIMBATORE CITY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 8, page no. ppb682-b689, August-2021, Available at : http://www.jetir.org/papers/JETIR2108212.pdf

Publication Details

Published Paper ID: JETIR2108212
Registration ID: 313780
Published In: Volume 8 | Issue 8 | Year August-2021
DOI (Digital Object Identifier):
Page No: b682-b689
Country: Tiruppur, Tamil Nadu, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

000494

Print This Page

Current Call For Paper

Jetir RMS