• ANIRUDH SAXENA

We have stepped into a world that is transforming rapidly due to the advent of the digital revolution where every aspect of our life is changing miraculously and taking a form that our ancestors hadn’t dreamt of. Countering both positive and negative impacts of this development on our businesses, this study primarily evokes a dilemma that whether the paradigm shifts in our methodologies in the corporate or business world is need or choice of the present age. In this race to touch pioneering heights, every company is struggling to make the ends meet. The competitive world around us demands development and uniqueness, which foster success in the lap of the future. This study will deal with various parameters which require apt consideration before taking the business online. The profitability and productivity scenario after the digital transformation of business, the impact of this transformation, factors influencing the transformation, and sustainment on the global platform are discussed in detail in this project. This project has emphasized on the spiking rise in the companies reaching their customers through internet during the pandemic and the compelling force which drove them to take this giant leap. We will be analyzing the trends shaping the imminent and promising future in this regard.

"E-Commerce in modern world: Need or Choice", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 8, page no.b895-b911, August-2021, Available :http://www.jetir.org/papers/JETIR2108241.pdf

"E-Commerce in modern world: Need or Choice", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 8, page no. ppb895-b911, August-2021, Available at : http://www.jetir.org/papers/JETIR2108241.pdf