• Dr. ALPANA VAIDYA
• Ameya Patil
• Ajay Vaidya

Abstract With the exponential increase in the number of cars bought, this paper attempts to explore and understand the patterns of consumer behaviour towards buying a car. The sample for this study consisted of 1015 adults (469 females and 546 males) from differing backgrounds and occupations. The questionnaire administered for the study was developed by the researchers and the data was collected online using Google forms. Percentage analysis and Mean comparison were carried out to interpret the data. Obtained results showed that buying a car was considered to be a necessity and family use was the primary motive to buy a car. Familiar brands, availability of parking space, advertisements and getting better offers were seen to be some factors influencing consumers. The comfort of a car was seen to be essential and features such as good mileage, dual airbags anti-lock braking system along with music system with USB/Radio/Bluetooth/AUX were considered to be important. Overall, Maruti Suzuki, Hyundai and Honda were the most liked and recommended car brands due to their affordable price range, features and comfort.

Key Words- Consumer Behaviour, Car Buying, Preference

"Car Buying Behaviour in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 8, page no.c335-c343, August-2021, Available :http://www.jetir.org/papers/JETIR2108293.pdf

"Car Buying Behaviour in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 8, page no. ppc335-c343, August-2021, Available at : http://www.jetir.org/papers/JETIR2108293.pdf