• ANUM Victoria
• MAKANJUOLA E. Patience
• SHAIBU M. T.

The focus of this paper is on solving unemployment crises in Nigeria through entrepreneurial skills acquisition for digital marketing. Nigeria is one of the countries adversely affected by Covid-19 pandemic occasioned by lockdown and economic recession, consequently aggravating the unemployment challenge already being experienced in the country. This paper, therefore, takes a discursive approach by probing into the potency of entrepreneurial skills acquisition for online marketing as a veritable tool in addressing the current scenario in the country. To generate data for the study, library research method was employed relying on secondary sources to advance arguments on the essence of entrepreneurial skills acquisition for self-employment. The efficacy of digital media as important communication fulcrum in marketing goods and services was considered. The paper is anchored on the Theory of Reasoned Action and Planned Behaviour. Based on data generated from secondary sources, it was concluded that entrepreneurial skills acquisition is a dependable panacea to solving unemployment crisis and that such skills can be engaged in digital marketing for income generation. The paper, therefore, recommends among others a mandatory implementation of government policy on entrepreneurial education and skills acquisition by Local and State and community authorities to enable school leavers become self-employed, and the provision of basic training on digital marketing to be included in the school curriculum.

Digital marketing, Digital media, Entrepreneurship, Self-employment and Unemployment.

"Entrepreneurial Skills Acquisition for Digital Marketing as a Panacea for Solving Unemployment Challenge in COVID Era in Nigeria: A Communication Perspective", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 8, page no.c471-c481, August-2021, Available :http://www.jetir.org/papers/JETIR2108310.pdf

"Entrepreneurial Skills Acquisition for Digital Marketing as a Panacea for Solving Unemployment Challenge in COVID Era in Nigeria: A Communication Perspective", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 8, page no. ppc471-c481, August-2021, Available at : http://www.jetir.org/papers/JETIR2108310.pdf