• Dr. Vishal Deshmukh
• Amit Shivaji Patil

This study on the retail industry attempts to rigorously analyze the factors which influence the consumers to move towards organized retailing from unorganized retailing. The study also helps the retailers by revealing the facts regarding the most prioritized attributes of the retail stores which attract the consumers towards them. It is also to be noted that in the next level of cities, only departmental stores and supermarkets alone given more priority in organized formats. This study will help the retailers to make an analysis of them and understand where they stand and in order to move forward in what areas they must focus. It also helps them by providing consumers’ expectations towards the organized formats so that they can make appropriate arrangements.

influence, retailing, consumer behavior, family, motivation

"TO STUDY THE FACTORS AFFECTING ON CONSUMER BUYING BEHAVIOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 8, page no.c671-c675, August-2021, Available :http://www.jetir.org/papers/JETIR2108336.pdf

"TO STUDY THE FACTORS AFFECTING ON CONSUMER BUYING BEHAVIOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 8, page no. ppc671-c675, August-2021, Available at : http://www.jetir.org/papers/JETIR2108336.pdf